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Sterling Equity actively builds a portfolio of companies with proven business model and little environmental risk. Sterling invests in companies that would have a higher growth rate. This is optimally achieved either by buying the companies at a point when their industry is beginning to see a revival or for a reason that they have sold down and are relatively in-expensive v/s their peer group. The companies chosen are those which have been in existence for at least one business cycle.
In creating a growth portfolio
Sterling Equity invests in relatively medium sized business which would eventually end up either transitioning into business leaders or operate in environments that are small but rapidly transitioning into core industries. At points in time when environments are stressed, rather than tier down to smaller companies we prefer to buy the leaders in the space and then tier down once we have a confirmation that the business cycle has stabilized. This reduces the volatility of the portfolio and at times enhances the return profile.
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