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That there is no return without risk is not mere financial theory, but an investing reality
  There is an old story about Mulla and his friend. The friend hides his bag of  gold coins in a small pit in the garden. Every other day, he digs it up and  counts the coins. One day, he runs back to Mulla to report that the bag has  been stolen. Mulla tells him in his character istic style, "How does it matter?  You weren't using the money anyway." Many of us like to treat our money the way  Mulla's friend did. As long as it is there we are happy, even if it is lying  unutilised and idle. Our obsession with the protec tion of our capital is  harmful for wealth 
  The returns from investing can come only when the money is made to work When we  use the money, we spend it when we let someone else use our mon ey, we invest  it. It would be easy for all of us if investment choices were simple  straightforward, and came with that one factor that pleases us—no damage to the  invested capital. Many investors confi dently declare that they are not asking  for too much when they insist on one basic criterion—that they get back their  invested money. It is not possible to put the money to use and protect it as  well and if we place it in a bag in our backyard like Mulla's friend, it will  lose 
  Anyone who uses our money will build assets with it. The return from these  assets will be used to provide us the return on our invested capital. Any  asset-building activity is fraught with risk. If the finance textbook tells us  that there is no return without risk, it is not mere theory, but a simple  statement of investing reality. Anybody who uses our money, including the bank,  is using it to build assets, and this activity cannot be done without taking  risks. 
  The student who went to an engineering college and found that the promised job  was not there at the end of the course, has also made an investment and is  faced with the risk of low returns. The travellers who took the delayed  aircraft, tourists who ate a less-than-satisfactory meal, and the people who  found that they married the wrong person have all taken risky decisions. There  is no rule book that would have helped them make better choices with  predictable outcomes. 
  If we take risks easily when it comes to several critical decisions in our  lives, why do we seek the unattainable capital protection in investments?  
Behavioural have out that we are not too capable of making com plex decisions that involve a lot of vari ables. We simply use rules of thumb that make it easy for us. If the food smells good, we are willing to eat it without stepping into the restaurant's kitchen.
  When it comes to finance, we run back to capital protection because the thumb  rules we frame in our mind are broken too often and the promise of per formance  is too far away in the future How financial assets will perform in the future  is an unknown variable both com mon investors and experts grapple with all the  time. Even the best-laid plans can fail; the best-managed businesses can  collapse; and well-thought out strategies can misfire. When there is a deep  fear of the unknown, we choose to clutch on to capital protection. It is our  search for simple and easy-to-understand outcome that encourages us to seek  capital protection from our investments. Next in line is the fixed rate of  return. We term both these needs as 'minimum' displaying our need for anything  that we can hold on to, given the complexities in the world of finance. 
  We are very prone to making errors when we operate from this eager position of  seeking unrealistic simplification. We buy into tall claims easily. Someone who  prints a brochure listing 'assured' returns is able to mobilise money and run  Ponzi schemes. Investors trust these claims even more when the capital is  returned as promised. The return of capital, complete and intact, is the sign  of a good investment in our minds, when we have shut out all complexity. Fraud  sters, therefore, play on this need. We also trust 'experts'. We think that  some one else could have figured the complex world of finance, and if they also  have track record of success, we can follow blindly. This fits in with our need  for simple rules and visible performance. 
  Soon enough, we have exposed our selves as eager believers of stories that hold  these ingredients. The thumb rules spread far and wide. 'You won't lose money  in an IPO.' 'You should sell when a fund manager changes.' 'You should buy on a  Monday.' 'You should buy before the budget.' None of these rules work  consistently. 
  What is worse is that the unscrupu lous world of finance smiles on benevo  lently when we are ripped off our wealth with false promises and premises. From  trading portals that encourage specula tion, to distributors who tell us that  our money will earn 15%, we, as investors have been exposed to organised lying  and cheating. We make money for a short duration and then spend a longer period  in complete remorse, having lost even more. We return to our comfort zone where  we seek minimum criteria to in vest. It all sounds reasonable to ask for 'at  least' capital protection after having lost a fortune with risky investments. 
  We would be open to understanding risks in investing if we are able to sift out  the risk that is avoidable. In a world where we are not shocked by rampant  unscrupulousness and fraud, where we are confident about the disclosures made  to us, we are able to trust those who ask for our money, we may be ready to  learn about risks. Until then, with each shock that we suffer, we will run back  to the need for capital protection, however unrealistic 
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Invest in Tax Saving Mutual Funds ( ELSS Mutual Funds ) to upto Rs 1 lakh and Save tax under Section 80C.
Invest Tax Saving Mutual Funds Online
Tax Saving Mutual Funds Online
These links can be used to Purchase Mutual Funds Online that are regular also (Investment, non-tax saving)
Download Tax Saving Mutual Fund Application Forms from all AMCs
Download Tax Saving Mutual Fund Applications
These Application Forms can be used for buying regular mutual funds also
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